There’s a bit of good news on the nutrition front, and that is the continued decline in US soda sales.
Recent Nielsen data from all channels including grocery, drug and convenience stores shows an 8.2% decline in the 4 weeks leading up to October 31, compared to the same period 1 year ago. Dollar sales are also on the decline, down 5.5% in that same 4 week period compared over 1 year.
Diet Pepsi has sen the most precipitous drop with an 11.4% decline in sales and 8.9% drop in dollar sales.
Soda is the low-hanging fruit, so to speak, in tackling overweight and obesity. It provides no nutritive value and contributes only sugar-fueled unnecessary calories to its drinkers’ diets.
But Americans’ intake of sugar-sweetened beverages doesn’t start and stop with soda. Other contributors of useless calories include energy drinks, vitamin waters and fruit drinks – and these category winners are also owned by the big soda companies.
When it comes to sippin’ smart, keep in mind the following tips:
- Water is sufficient for hydration for nearly every individual with a few exceptions (elite athletes, underweight individuals, those exercising in extreme conditions)
- If you consume dairy, stick to non-fat or low-fat (1%) milk products and avoid added sweeteners
- Energy drinks provide “energy” primarily through caffeine and amounts are rarely disclosed on the packaging
For a great read on the entirety of Big Soda, including unscrupulous marketing practices and its contributions to the current global obesity crisis, check out Soda Politics: Taking on Big Soda (and Winning) by esteemed nutrition author and educator Marion Nestle.