There’s no doubt that the gluten free market is blowing up.
The size of the gluten free food market may be worth more than $7.5 billion by 2020.
But what sort of quality have we come to expect when we see a gluten free label?
What is Gluten?
Gluten is simply the protein found in rye, wheat and barley. So,theoretically, gluten free foods would be those that are just devoid of those ingredients.
But the gluten free market has become so much more…instead of focusing on foods that are naturally gluten free, many people with a celiac diagnosis (which requires lifelong adherence to the gluten free diet) instead look to gluten free versions of junk foods that they shouldn’t be eating that much of anyway.
What Gluten Free Foods are Popular?
Take a gander down your local grocer’s gluten free aisle, and here’s what you’ll see:
- Gluten free cakes
- Gluten free cookies
- Gluten free refined breads
- Gluten free crackers
- Gluten free pretzels
…and the list goes on.
Anyone trying to eat well should avoid foods like cakes, cookies, refined breads, crackers and pretzels – regardless of whether they are gluten free or not.
Don’t Bulk Up on Gluten Free Junk Food
A new study showed that nearly half of all gluten free product sales come from snack foods.
And guess what: nobody needs that many snacks!
A good approach if you do need to eat gluten free is to focus on eating more of the foods that are naturally gluten free, like fruits, vegetables, lean meats, reduced- or low-fat dairy foods, and grains such as quinoa, corn and gluten free oats.
Don’t waste your money on refined, packaged and processed gluten free junk foods!
To learn more, here’s a great article on Gluten Free Whole Grains from the Whole Grains Council.